Co-branding
How to show the Clinia logo next to a partner's.
The Clinia logo can appear beside other brands in two ways: a side-by-side lockup with one partner, or within a row of customer logos under a claim.
Lockups
- Default to the primary wordmark beside the partner logo, separated by a thin vertical divider.
- For mark-only contexts, pair the mark with the partner mark across the same divider.
- Unless a partner brand specifies otherwise, size each logo to be optically equal as a collection of shapes, rather than to equal bounding-box height.
Primary wordmark
Mark only
Primary wordmark, dark ground
Mark only, dark ground
The partner logo is a placeholder from Logoipsum.
Colour
The Clinia logo is Infinite on light grounds and Serene on dark ones, as on Logo. The partner logo keeps its own colours; on a dark ground, use the partner's reversed version.
Do and Don't
Do
- Use the partner's official logo files, and follow their co-branding rules when they set them.
- Put Clinia first, on the left, in material Clinia leads.
Don't
- Put a
+,×or&between the logos. The divider is the only separator. - Recolour a partner logo to Clinia's colours, or redraw or retype its wordmark.
Customer logos
The logos above are placeholders from Logoipsum.
Do
- Show a customer's logo only with their written approval, confirmed by the marketing lead.
- Use each customer's one-colour logo, sized by eye so every logo carries the same weight.
- Name every logo with the company name.
Don't
- Give every logo the same height. A wide wordmark then looks larger than the others.
- Show a logo in its brand colours in the strip. Every logo takes the same one colour.